Kjartan Slette

Co-Founder & COO, Unacast

Kjartan Slette

Co-Founder & COO, Unacast

I want to fundamentally change global industries. First was music streaming with TIDAL. Now, it’s data with Unacast.

I fell backward into tech. After over a decade in the music industry working with physical products, we were, as one of the first industries, violently disrupted by technology - in our case by Napster and digital file sharing. Our battle for survival was fought in the public domain and how badly we initially lost was visible for all to see.

We did eventually learn, and customer by customer fought our way back to relevancy through subscription-based streaming products. I was so fortunate to be part of the founding team at TIDAL and do my part there as part of the management team and head label negotiator - structuring new business models in an old industry. As Jay Z acquired the company, my colleague Thomas and myself moved on to something bigger: Data.

Why data? The world is becoming increasingly dependent on data to power everything from machine learning/AI to marketing, and we saw a need to fix access to and accuracy from location data. So, we founded Unacast and built the Real World Graph™.

The rest is not yet history and as I write that history, I hope you will read, care and comment.

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