Thomas Walle

Co-Founder & CEO, Unacast

Kjartan Slette

Co-Founder & COO, Unacast

I enjoy building companies that solve complexity and fragmentation. Unacast does just that for the proximity industry.

The more complexity, the better. The more fragmentation, the bigger is the opportunity. New industries that are not yet defined and where we can create and lead a new category is where I thrive and have had success. Yes, complexity and fragmentation are hard to solve, but even more rewarding when successfully done.

The two companies I’ve build both solved complexity and fragmentation. First, the music streaming service TIDAL (acquired by Jay Z) started out at the same time as Spotify and we changed the way people listen to music. Together with my Unacast co-founder, Kjartan Slette, we played our part in unifying all record labels onto one service to save a music industry from being killed (literally) by piracy.

Now, we see a world that is rapidly being “sensored up” with sensors deployed in everything from retail stores, airports, hotels to sports stadiums. We've build the #1 platform for all this valuable sensor data to power marketers and other data companies with The Real World Graph™ - the connection between people and places at the most accurate level.

As we build the Real World Graph™, I´'m looking forward to share that journey and what I have on my mind. Subscribe to my newsletter to get my new articles directly to your inbox.

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articles and mentions

Location: Cannes

Team Unacast attended the Cannes Lion festival this year. It was a really exciting week meeting partners and the entire industry and I want to share our learning's from the festival and what it means for the location and proximity industry.

Snapchat is going places: Bets big on location data

The intersection of people based products and marketing, big and small data, and accurate location data is quickly becoming a “must have” component of many smart product offerings and companies. The latest “must have” proof point being Snapchat’s 200 million acquisition of location and attribution startup Placed.

Unacast and the Real World Graph™

This post is an elaboration of the keynote that I held at the SLUSH conference in Helsinki where, for the first time, I presented The Real World Graph™

Apple Pay Should Pair With iBeacon

The last few years Apple has invested in the retail industry, primarily through the launch of Apple Pay and iBeacon. Both technologies address separate challenges for the customer experience and the store and they show a massive potential in revolutionizing our real world shopping experience.

This Is How To Ask For Introductions With Success

An efficient technique that makes your success rate for introductions astronomically higher

Understanding Proximity Data — You´re this close

What is Proximity Data?

Rio Olympics Needed More Location-Based Technologies

Here are my ideas on how proximity technologies could be used to make the next Olympics even better

All Eyes on Location Data - Recap From Cannes Lions

Top advertisers, agencies and ad platforms gathered at Cannes to talk about creativity, new technologies and where the industry is heading.

3 Key Takeaways From I-COM

Thomas Walle shares his main takeaways from I-COM, the global forum for marketing, data and measurement companies

3 Take Aways From NRF "Retail’s BIG Show 2016" in NYC

Learn about the main takeaways from NRF 2016 related to beacon and proximity technology

Do You Use Relevant Data to Create the Right Message?

To deliver the right message it is crucial to know the customer

Bob! Get in the Sled!

What is the most heavily discussed topic in the proximity industry?

Solving the Concern of Privacy and Security

The importance of prioritizing the end consumer in the proximity industry

The Retail Revolution

Physical retail is changing, and more so than you can probably fathom

Unacast Raises $1.6M

To further grow the company in line with the fast growing proximity industry, we are today announcing a seed raise of $1.6m


How Snapchat’s, Facebook’s Location Capabilities Change the Game for Small Businesses

Opinion: SMBs are no longer operating in a vacuum or reliant on direct mail to reach their audience

Forbes Technology Council/

A Closer Look At The Retail Industry In Crisis (And What Role Technology Plays In Solving It)

Forbes Interview with Thomas Walle; CEO and Co-founder of Unacast, the world’s largest proximity data platform.

Kevin Matthies/

First Look: Unacast’s Proximity.Directory Dispels Industry Tech Perceptions

Proximity.Directory, hailed as being the world’s largest directory of proximity companies, has just released its Q1 2017 Report which has aggregated information from more than 388 Proximity Solution Providers in over 52 different countries and reveals the latest trends, facts and figures from the global...

Nancy Ayala/

Report: Beacons Making Sizable Impact on Retail

As proximity technology grows, so too the demand from more companies — both big and small — for aggregated information. By getting to know the customer, retailers can bridge the offline and online experience and provide a more personalized shopping setting.

Jeremy Goldman/

The Startup That Just Might Threaten Google

Unacast is out to change the world of advertising forever - and it just might succeed.

Dean Takahashi/

The world’s smartest cities include Singapore, New York, Barcelona

The world’s smartest cities in terms of technology-sensing infrastructure include Singapore, New York, Barcelona, Oslo, London, and San Francisco, according to Unacast’s latest Proximity.Directory Report (Formerly Proxbook).

Greg Sterling/

Proximity and beacon data now making its way into DSPs for retargeting

Unacast and Juice Mobile deal a leading indicator of where market is going

Nicole Spector/

Report: Airports Could Be the Next Big Beacon Hubs

All the while smartphones are out. For location-based marketers, the airport is a world of opportunity.

Michael Essany/

Unacast Boss Talks Proximity Data

The following is a guest contributed post by Thomas Walle, Co-Founder and CEO of Unacast. What is Proximity Data?

Andrew Dubatowka/

How Beacon Data Helps Marketers Target Consumers Beyond Store Walls

“Industry players are starting to understand the value of the data and how they can use it to extend the communication into online channels”

Allison Schiff/

Unacast Raises $5M In Bid To Link Up The World’s Beacons

Location data newbie Unacast is looking to help mature the still nascent beacon market.

Kate Kaye/

A Hub for Mobile Beacon Data, Unacast Aims to Woo Brands

Mobile Proximity Data Firm Scores $5 Million in Funding

Daniel Parisi/

Coca-Cola And Unacast Use Beacons To Retarget Moviegoers Before And After The Credits Roll

A beacon marketing effort arranged by proximity retargeting platform Unacast for Coca-Cola demonstrated how physical businesses can use location-based advertising beyond direct response-oriented push notifications.

Louise Jack/

The Makers of Tidal Are Now Creating A Proximity Network, Connecting Location Data To Online Ads

Norway’s Unacast is looking to make proximity data more useful by creating what is, in effect, the offline cookie.