Co-Founder & COO, Unacast
I enjoy building companies that solve complexity and fragmentation. Unacast does just that for the location industry.
The more complexity, the better. The more fragmentation, the bigger is the opportunity. New industries that are not yet defined and where we can create and lead a new category is where I thrive and have had success. Yes, complexity and fragmentation are hard to solve, but even more rewarding when successfully done.
The two companies I’ve built both solved complexity and fragmentation. First, the music streaming service TIDAL (acquired by Jay Z) started out at the same time as Spotify and we changed the way people listen to music. Together with my Unacast co-founder, Kjartan Slette, we played our part in unifying all record labels onto one service to save a music industry from being (literally) killed by piracy.
Now, we see a world that is rapidly being “sensored up” with sensors and other location tech deployed in everything from retail stores, airports, hotels to sports stadiums. We've build the #1 platform for all this valuable location data to power marketers and other data companies with The Real World Graph® - the connection between people and places at the most accurate level.
As we build the Real World Graph®, I look forward to sharing that journey and what I have on my mind. Subscribe to my newsletter to get my new articles directly to your inbox.